Serbian legislation enables a trademark holder to prevent parallel imports of its products into Serbia. This applies even when the products are not counterfeit, for example when they were bought from the trademark holder in some other country. In practical terms, parallel imports into Serbia can be expected mainly from the EU, since the country is surrounded by EU members.
Thanks to the rule allowing companies to prevent parallel imports, a company which has registered its trademark in Serbia can control who is selling its products in the country. In case a parallel distributor, not authorized by the trademark holder, attempts to market the holder’s products in Serbia, the trademark holder can prevent such practice.
Blue Counsel’s team is able to assist companies both with respect to the registration of trademarks and in preventing parallel imports.